SOLVE PROBLEMS AND CHARM YOUR TRIBES

Always tell a story
Everything is marketing
Believe in the power of design
Design. Every. Thing.

Wear many hats…often all at once
What is it? (creative direction)
Does it feel right? (art direction)
Does it look right? (graphic design)
How does it tell the story? (everyone)

Nothing falls through the cracks
Build trusted partnerships with clients and vendors
Guide craftsmanship with useful systems and processes
Establish stable, flexible plans and behaviors

THERE IS NO WAY TO CREATIVITY,
CREATIVITY IS THE WAY

Lifelong, fearless learning
Get a foothold with formal education
Work toward mastery with self-directed learning
Sustain the intellect with a diverse reading list

Versatile interests drive ideas…and sanity
Go places, see things—build visual reference
Delight in creating harmony and melody
Make things with your hands
Play